The new Columns button in Analytics houses some exciting new functionality:
  • Toggle columns on/off from your Analytics table view
  • The browser will remember the state of which columns you have turned on/off (as long as you don't clear your cookies) to allow each Fairing user to save their own preferred Analytics table view
  • A handful of new columns have been added under the 'Show original' toggle. These new columns allow you to compare your response data before and after recategorizing it to understand which channels saw the biggest lifts - see a more in our documentation here.
🔎 Navigate to Analytics to take a look
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