We're excited to introduce our new Customer View! Customer View was built to enable you to see an individual customers behavior within Fairing. After clicking or searching for an individual customer, you'll see their entire journey from product purchased to question views and responses.

For more information, view our documentation.

Our User Accounts feature is all about access! When utilizing User Accounts you can access your Fairing account via https://app.fairing.co/login and no longer have to login via Shopify. If you're a Shopify merchant, you must log-in via Shopify and create a user account prior to logging in via the above link.

User Accounts also lets you invite team members to your account as well as access multiple Fairing accounts.

Fairing is now SOC 2 Type-1 compliant, underscoring our dedication to data security and operational efficiency. This achievement amplifies our commitment to protect merchant and consumer data with strict security standards.

If you're evaluating Fairing and want to request certification documentations, request a DPA, or have security related questions , please email us at security@fairing.co.

Compared to static dashboards, observing data over time reveals evolving trends and the impact of various initiatives. Is that Direct Mail or influencer campaign working?

Visualize results over time by day, week, and month.

Learn more about Time Series here.

Periodic surveys can indeed provide valuable insights for research, but at Fairing, we believe that engaging your customers in ongoing dialogue is of paramount.

Live Feed offers an unceasing stream of direct-from-consumer data empowering you to continually adapt and optimize in real-time.

Read more about Live Feed here.

Merchants can use the new API to see when the Question Stream initialized, displayed a question, recorded a response, and when surveys are completed. Merchants can use these metrics for their own reports, or to enhance their consumer experiences with custom callbacks.

Learn more about our Javascript API here.

Build your NPS score with an easy-to-respond 0-10 scale in your Question Stream to better understand when you’re succeeding and why.

Immediately see how satisfied returning customers are by adding NPS questions. Customize or use our pre-filled option to capture shopper happiness and see how you measure up. Add unique follow-up questions to understand shoppers’ answers further. 

Read more about how to set up your NPS question here.

Stay tuned for NPS specific reporting coming soon!

Drive more responses to your post-purchase surveys with our new Auto Advance feature. With a single click, shoppers answer and are then served another question, driving more customer data.

Remove the need to hit “submit” and get more question responses. Already merchants are seeing a 20-30% increase in their response rate.

Read more about Auto Advance here.

Best used as a follow-up, Auto Suggest is a new predictive-text question type enabling your customer to get to their response faster while also reducing the number of other responses.

Example: if you ask: “Where did you hear about us?” Shoppers selecting “podcast” can be prompted to answer "which podcast?", helping understand where your podcast marketing is most effective. 

Read more in our documentation here.

As requested, we’ve improved the ability to create a “success” message with easy-to-use templates. Encourage social follows or app downloads (or any other CTAs you want). 

Make the message uniquely yours using the newly enlarged text HTML box. And now preview any changes directly on your Question Stream page as you work, so updates go faster and smoother.

See the template here.